MĀTĀTOA

BRAND AND LOGO DESIGN

The name Mātātoa comes from the Māori language and means fearless. The fictional New Zealand–based rugby outfitter features a distinctive brand identity rooted in tradition and cultural heritage, setting it apart from its competitors. The wordmark is combined with a symbol formed by the letters M and Ā, merging traditional ornamental elements with the shape of a rugby ball.

FIRST LOGO SKETCHES

MOCKUPS